Vibrant violet reflects the month of September

11 Sep 2024

With spring on the way it’s only fitting that the Color Marketing Group (CMG) bring us a vibrant violet as we enter the new season. CMG’s expertise in colour forecasting shows us the latest hues, trends and styles and how we can work them into our homes – so let’s take a look at how to inject this colour into different spaces.  

September: Clever, inclusive and powerful 

Innovate is a vibrant violet hue that combines the strength of red and blue, symbolising the drive to create and progress in rapidly changing times. Emerging from Color Marketing Group Asia Pacific meetings, it has become a global colour representing new ideas and inclusion. Shedding its traditional ‘royal’ connotations, Innovate now stands for fairness and growth for all, embodying the power to make the world a kinder, safer and better place. 

Use this hue in your home to add a bold, modern touch to your living room, bedroom or home office, balancing the vibrancy with neutral tones to maintain a harmonious atmosphere.  

Here are two examples of this colour trend using Resene Memory Lane and Resene Wallpaper Collection SUM403: 

We painted the middle wall in Resene Memory Lane, a violet-mauve hue, with the left wall in Resene RSVP and theright wall in Resene Noir. The floor is in Resene Elderflower with geometric pattern in Resene Black and table in Resene Blackjack. Vase and chair from Backhouse,Table/Stool from BoConcept, Wake Me When I'm Dead by Milly Watson and Kupang Motel by Milly Watson from endemicworld. Project by Kate Alexander, image by Bryce Carleton.  


For smaller bursts of this shade, try using a design like Resene Wallpaper Collection SUM403 that pairs violet with earthy tones to create a more sophisticated look.  

Try colours similar to this trend in ReseneStudio, Resene Kingfisher Daisy, Resene Daisy Bush and Resene Blue Gem: 

For more advice on choosing coloursvisit your local Resene ColorShop or Ask a Resene Colour Expert online today.   

Published: 11 Sep 2024